Digital Marketing Specialist

Job Type: Full-Time
Location: Calicut / Remote

Job Description

We are looking for a Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across various online platforms. The ideal candidate should have a good understanding of SEO, social media marketing, content marketing, Google Analytics, and paid advertising.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.

• Manage SEO activities, including on-page and off-page optimization.

• Conduct keyword and competitor research to improve website visibility.

• Manage social media platforms and develop engaging content strategies.

• Monitor website traffic and campaign performance using analytics tools.

• Assist with Google Ads, PPC campaigns, and performance marketing.

• Develop strategies to improve website traffic, engagement, and conversions.

• Coordinate with content and development teams for website improvements.

• Track campaign KPIs and prepare regular performance reports.

• Stay updated with the latest digital marketing trends and tools.

Requirements

• 0-1 year of experience in Digital Marketing or a related field.

• Understanding of SEO, SEM, social media, and content marketing.

• Familiarity with Google Analytics and Google Search Console.

• Basic understanding of Google Ads/PPC.

• Good analytical and communication skills.

• Ability to work independently and manage multiple tasks.